Sr. Copywriter / Editorial Stylist
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Toyota

Social Innovations Video

The ask from Toyota was to come up with a storytelling approach for six videos focused on multicultural segments: Veterans, Women, LGBTQ+, Hispanics,
African Americans, and Asian American Pacific Islanders. These videos would be played during conferences with social innovation leaders of different communities. I helped bring this approach come to life for the African American community with a platform called “Forward Together” and a script that could be adapted to multiple segments. Enjoy the video and the scripts below that show the strategic approach to this plug-and-play creative concept.