CON MUCHO, MUCHO SABOR
Food Horoscopes
When Netflix released “Mucho Mucho Amor: The Legend of Walter Mercado,” I knew this was an excellent opportunity to make Sedano’s part of this trending conversation and create content based off this Hispanic cultural icon. Legally, Sedano’s could not use Walter Mercado’s image or likeness, so what did I do? To honor our favorite astrologer, I created the “Con Mucho, Mucho Sabor” horoscope series. The imagery was nostalgic, featuring a TV-inspired, “cosmos” background with dreamy copy that paired authentic Puerto Rican dishes with each zodiac sign. Not only was this an opportunity to highlight Hispanic flavors offered at Sedano’s, but it was also a relevant way to bridge the generational gap of our audience.
HURRICANE SEASON 2020
Out of Home
Another summer in South Florida means another hurricane season to get ready for. Sedano’s needed a fresh look + feel for their hurricane season campaign with fun copy that resonated with our Hispanic community. These are three concepts that illustrate just that. Each concept features Spanish copy, colloquial phrases, and accompanying visuals that allude to products that can be purchased at Sedano’s, such as batteries, cortaditos, and canned foods.
El Hura Cán
Our OOHs actually became the inspiration to creating Sedano’s own Hura Cán – a real life product born from a creative idea. This all-in-one bucket was filled with hurricane-season essentials like batteries, snacks, water bottles, cleaning supplies, and even una velita for good luck. Plus it was sold as package deal, valued at $29.99 (that’s savings of over $15). It was teased on social and created PR buzz as influencers documented their experience receiving their Hura Cán.
Holiday Spot: The Night Before Noche Buena
3 weeks before the holidays and no spot? No problem. I came up with Sedano’s adaptation of The Night Before Christmas, highlighting typical Hispanic holiday products accompanied by rhimey copy that’s easy to follow along.