Sr. Copywriter / Editorial Stylist
Sr. Copywriter / Editorial Stylist
Pork Es Sabor - The National Pork Board
I got hands-on production experience working with Pork Es Sabor, the National Pork Board’s US Hispanic social channel. The concept was to partner up with influencers and showcase healthy versions of traditional hispanic meals during the holidays - prepared by our own influencers and their families. My role on set was creative direction and guiding the influencers with their verbal cues while remaining as natural as possible. All while ensuring pork stayed the hero of the shot which required food staging. My role post production was to guide the editor in nailing the storyline flow and ensuring brand guidelines were followed.
