MILLER LITE
Social Strategy & Execution
I was part of the social strategy team focused on helping Miller Lite appeal to audiences at local and regional levels in Latin America, the Caribbean and Guam. We took an internationally-known American beer and made it accessible to everyone by improving its online brand presence and engagement, while staying true to a unified Miller Lite voice. Keeping local insights in mind, I focused on the experience rather than the product with social posts that vibed with people in a personal way- both in English and Spanish.
