Brand Awareness/Activation - Miami Audience
The goal was for Miami natives and Miami Tech Month-goers do a double take by hyping up Algorand’s superior algorithm to build buzz and position us over the competition with teaser messages and activations across the city during the month of April. But how to do this for a bilingual Miami US Hispanic audience? We created the "Algo____" platform. With wordplay at its core, we highlighted the reasons to believe in Algorand as the sustainable crypto-coin and wallet hero brand. For those of you who don’t speak Español, algo means something in Spanish. So something is what we did, using bilingual messaging that was short and catchy, while maintaining the integrity of Algorand's brand identity. We also used the platform for guerrilla marketing tactics: a popsicle pop-up inspired by Algorand’s Limewire collab and Instagrammable sidewalk art!
