Social/Digital

Día De Los Meurtos is one of the biggest national holidays in Mexico. And as a heritage-driven tequila brand — 1800 Tequila needed to find a way to rise above the noise. 

We partnered with local artist from M.A Estudio to create an altar that paid homage to Mexican traditions, while elevating 1800 Tequila as the must-have centerpiece for this holiday.

I was part of the creative team and took an active role in conception, production (interviewed artist), and also worked with the internal strategy team to build a rollout plan that leveraged our assets in a timely manner. The result was a cohesive social campaign that championed 1800’s love for art and culture.

Please see the 1800 Tequila Landing Page for this campaign here – concepts + words by me.