Brightline

Pitch Work: It’s About Time

I was part of the creative team challenged to develop a strong brand story for Brightline, a nationally recognized rail line looking for a strong comeback-from-COVID campaign. In 2020, society reevaluated a lot - including how we spend our time. Using this insight, we created an emotional concept that puts sustainability, safety, and the future of mobility in the forefront. With full service between Miami, Fort Lauderdale, and West Palm Beach, the strong contextual messaging aims to connect these destinations and show how Brightline makes it easy to commute – for work or play.

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All Jose Cuervo 1800 Tequila Baptist Health Sedano's Supermarket Algorand Air Wick Brightline Toyota 2021 Young Lions 2019 Young Lions National Pork Board Azamara Resorts World Bimini Miller Lite

Jose Cuervo 1800 Tequila Baptist Health Sedano's Supermarket Algorand Air Wick Brightline Toyota 2021 Young Lions 2019 Young Lions National Pork Board Azamara Resorts World Bimini Miller Lite