Jessica Jetter
Sr. Copywriter / Editorial Stylist
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Baptist Health

2021 Mammogram Campaign

The spread of Covid-19 has caused people to put off their yearly mammogram (or their first one), causing a rise in cases detected at a later stage and making it less treatable. In 2021, they wanted to create a disruptive campaign that could lighten the conversation and push bookings.

Even though Baptist Health only selected one out of these three concepts, I’m very proud of the conceptualization and messaging that arose from these distinct territories.

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